Affordable Search Engine Optimization: The Reality Is Shocking
>> Thursday, January 31, 2013
All online businesses seek affordable search engine optimization. Lets look at the concealed message behind the term affordable. It is human nature to want a good deal, but as my ma always said, all that glitters isn't gold. She also said you get what you pay for. It turns out that as usual my mother was usually right.
The SEO Trick
Just like in every business you have honest people and deceitful people. For the most part there are truly good Online marketing corporations out there. However it is the few that screw it up for the majority. I thought it was my responsibility to help you avoid being caught in the spider web of those scrupulous marketing firms that are only out for a quick buck.
A warning flag should instantly fly up when you see a price that is to good to be true. If for some unknown reason you miss the warning flag, the first thing you will want to request is a sample of keyword phrases that the marketing company feels best represents your business. If they do not wish to give you a sample of keyword phrases end the discussion and move on.
If they comply and give you a sample of keyword phrases - look for something that jumps off the page. For instance if you are in the women shoe business and your business is in Virginia Beach, Virginia you don't want to see keyphrases like the following:
the worlds best women shoes in Virginia Beach Virginia discount on women shoes in Virginia Beach Virginia store wide sale on ladies shoes at the Virginia Beach location.
Although long-tailed key phrases are a nice thing, if correctly analyzed. However the key-phrases mentioned above are pointless. It does not matter if you are ranked number one for a keyword that nobody is looking for.
The SEO Trick
Just like in every business you have honest people and deceitful people. For the most part there are truly good Online marketing corporations out there. However it is the few that screw it up for the majority. I thought it was my responsibility to help you avoid being caught in the spider web of those scrupulous marketing firms that are only out for a quick buck.
A warning flag should instantly fly up when you see a price that is to good to be true. If for some unknown reason you miss the warning flag, the first thing you will want to request is a sample of keyword phrases that the marketing company feels best represents your business. If they do not wish to give you a sample of keyword phrases end the discussion and move on.
If they comply and give you a sample of keyword phrases - look for something that jumps off the page. For instance if you are in the women shoe business and your business is in Virginia Beach, Virginia you don't want to see keyphrases like the following:
the worlds best women shoes in Virginia Beach Virginia discount on women shoes in Virginia Beach Virginia store wide sale on ladies shoes at the Virginia Beach location.
Although long-tailed key phrases are a nice thing, if correctly analyzed. However the key-phrases mentioned above are pointless. It does not matter if you are ranked number one for a keyword that nobody is looking for.
About the Author:
Here are two more recommended resources for your reading pleasure, "Keyword Research for Newbies", and "Virginia SEO Service Company."
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